Every great brand begins with a belief. CURRIED began with a belief that authentic food should never be compromised by the challenges of a modern kitchen.
With over 24 years of professional experience and MBA in Marketing, Chef Jeevitha Jayakaran brings together business acumen, entrepreneurial spirit, and a deep-rooted passion for authentic Indian cuisine.
Her journey into CURRIED began with a simple observation - commercial kitchens were becoming increasingly challenged by skilled manpower shortages, lengthy preparation, rising ingredient costs, food wastage and, most importantly, maintaining consistency of taste. She saw an opportunity to transform those challenges into a smarter way of cooking.
Today, CURRIED offers 60+ Ready-to-Cook and Ready-to-Eat solutions, thoughtfully developed to help food businesses cook faster, operate smarter and deliver consistent taste, without losing the authenticity that makes Indian food special.
“Technology may change the way we cook, but it should never take away the soul of food.”
For Jeevitha, CURRIED is more than a food brand. It is a vision to take the richness of Indian culinary heritage beyond borders and make authentic Indian flavors accessible to the global market.